Your DAA Board of Directors along with our agency representatives are dedicated to providing you with the most updated Dodge and Southeast Truck marketing information. From this site, you can receive marketing updates, information on current advertising campaigns, view creative and much more. We recommend that you visit often. If you have any questions, please feel free to contact your DMA Director or our BBDO agency representative
December 2009 Chrysler, Jeep and Dodge Product Advertising & Year End Wrap Up Event
National and DAA schedules will be promoting the brand and focusing on key vehicles. The strategy is to educate the consumer on the key Why Buys that Dodge, Chrysler, and Jeep offer. Here are the brand product commericals (click the links below to view):
Chrysler :30 Agog Air TV
Chrysler :30 TV Year End Wrap up
Charger MDS […]
Double Cash For Your Old Car
A new incentive program has just been announced and launches Thursday, July 23rd. This program will replace the current Summer Clearance campaign. Chrysler is going to announce $3,500 or $4,500 Cash allowance on every 2009 vehicle (excluding Challenger and Wrangler). The new campaign leverages this new incentive by combining it with the new Government CARS […]
Introducing the American Recovery and Reinvestment Act
The 2009 Vehicle Tax Deduction. Help the U.S. economy and help yourself to a tax deduction. Dealerships are being sent point-of-purchase materials to help promote the vehicle tax deduction information to the consumer. Click here for rules Tax Deduction Details
Below are the POP elements/art:
Poster Mirror Dangler Mirror Dangler 2
“We Build” Campaign June 2009 - Chrysler/Jeep/Dodge
The May advertising campaign is hitting the air waves and other media to make a strong impact. Chrysler is supporting the new “We Build” campaign with strong National media weight including Network Television, Network Cable, Network Radio, Internet and Newspaper. Your SEDDAA is also supporting the event in the majority of the DMA’s with local […]
Southeast Truck Marketing
Southeast Truck Marketing is supporting Truck Month in March with television promoting the No Extra Charge HEMI. The focus Ram is the Quad Cab with over $7,900 in saving.
Starting in April Dodge Truck will have a major presence on the Fox Sports Networks in the Southeast covering all thirty-three (33) DMA’s in the Southeast Business […]
Employee Pricing Plus++/Minivan Month - Continues Through April 2009
Employee Pricing Plus continues through April 2009. Plus it’s Minivan Month with a No Extra Charge DVD offer. A chart detailing media weight levels by DMA click here: tv-radio-atl-09-dodge-apr.xlsx
Ram 1500 $6,111 Total Savings TV Script april-tv-sem-truck-epp-6111.PDF Gr. Caravan April 09 Gr. Caravan TV :30
Newspaper Ad Templates click here: Newspaper Template - DAA Ad Dealer Template Newspaper Ad
Click the […]
2009 Model Year Dodge Creative
RADIO
Full Line 60 09 Full Line :30 2009 2009 Grand Caravan :60 2009 Grand Caravan :30
Chrysler Digital Marketing
The following information links provide dealers with more information on the new Chrylser Digital Marketing program now available to all dealers. Click on the links to down load or view information.
Overview Overview pg 2 Lead Announcement -Dealer Q & A Guide
Dealer Lead Management 1-888-511-8902
Dealer Website 1-800-710-7773
All-New 2009 Ram Launch
Ram Challenge Week November 3-9 - click the links below for more information
Overall Summary of Event DEW Information Radio Script :60 Newspaper Ad PostcardPostcard
Pre Launch :30 Television Commercials VS Promo :30 Safe Distance :30 Link Coil :30
:60 Launch Commercials “Challenge” :60 “Contractors” :60 “Cowboys” :60 “Firemen” :60 “Military”
:30 Launch Product/Feature TV “All-New” Product/Feature :30 “All-New” […]
SEDDAA DAA Internet
Your SEDDAA Consumer DAA internet site is new and improved. Click the links below for more information:
www.dodge.com/southeasterndodgedealer
New DAA Website Information/Format
April DAA Internet Results Chart